Imported from Japan

Japan's cult beauty, verified for you.

Skincare, body and hair care sourced straight from Japan. Not on Amazon, Sephora or Olive Young.

Shop best sellersFind my skin match

4.9 from 4,500+ reviews

Spyra's Japanese skincare, body care and hair care on blush pedestals with freesia

The ingredient journey

From Japan's gardens to your shelf

Three ingredients behind Japan's favourite formulas, and the products that carry them.

  1. Vitamin C
    Vitamin CLipo Nano C

    Bright skin in one spray

    Lipo Nano vitamin C in a serum-grade cream mist. The tiny particles sink in fast to brighten dull skin and care for pores.

    Shop the mistBrightening Vitamin C Cream Mist Spray
  2. Uji matcha
    Uji matchaKyoto, Japan

    Matcha that clears, never strips

    Plant-based Uji matcha in a soft gel cleanser that lifts makeup and pore grime, and leaves skin feeling clean and soft.

    Shop the gelClarifying Uji Matcha Pore Cleansing Gel
  3. Freesia
    FreesiaSoft floral

    Freesia, light as water

    A water-rich body milk with a gentle freesia scent. It sinks in fast and leaves skin soft, smooth and glowing.

    Shop the body milkHydrating Freesia Body Milk Lotion
  • 4.9from 4,500+ real reviews
  • 100% authenticgenuine Japanese products
  • Imported from Japan
  • Only herenot on Amazon, Sephora or Olive Young
  • Ships tothe US, Australia, Colombia, Botswana, and more
  • Skin, body and hair carefor every skin type
  • 4.9from 4,500+ real reviews
  • 100% authenticgenuine Japanese products
  • Imported from Japan
  • Only herenot on Amazon, Sephora or Olive Young
  • Ships tothe US, Australia, Colombia, Botswana, and more
  • Skin, body and hair carefor every skin type

Shop by need

What does your skin need today?

Skin, body and hair care from Japan. Find your range and shop what works for it.

Woman spraying Vitamin C cream mist 8 products Skinglow and clearShop all Skincare
Woman applying freesia body milk 6 products Bodysoft and scentedShop all Body Care
Hair care from Spyra Beauty 5 products Hairrepair and shineShop all Hair Care

60-second skin quiz

What is your skin like today?

Tap one answer and see your match. Then 4 quick questions make it perfect.

Start my skin quiz

Free Freesia hand cream when you finish

Top 10 best sellers

Loved most, this month

Shop all best sellers
  1. Brightening Vitamin C Cream Mist Spray

    tone tune

    Brightening Vitamin C Cream Mist Spray

    Sale price $32.99Regular price $37.99 Save 13%
  2. Illuminating Freesia Glitter Glow Serum

    RELUCE

    Illuminating Freesia Glitter Glow Serum

    Sale price $22.99Regular price $24.99 Save 8%
  3. Clarifying Uji Matcha Pore Cleansing Gel

    CHA NO SUI

    Clarifying Uji Matcha Pore Cleansing Gel

    Sale price $28.99Regular price $33.99 Save 14%
  4. Smoothing Retinol Cream Mist Spray

    tone tune

    Smoothing Retinol Cream Mist Spray

    Price $37.99
  5. Balancing Uji Matcha Foaming Face Wash

    CHA NO SUI

    Balancing Uji Matcha Foaming Face Wash

    Sale price $22.99Regular price $26.99 Save 14%
  6. Smoothing Glossy Oil Foam Hair Styler

    Airy&Easy

    Smoothing Glossy Oil Foam Hair Styler

    Sale price $21.99Regular price $25.99 Save 15%
  7. Radiance-Boosting Vitamin C Citrus Foam Face Wash

    KANKITSU OHJI

    Radiance-Boosting Vitamin C Citrus Foam Face Wash

    Sale price $22.49Regular price $24.99 Save 10%
  8. Brightening Clay Vitamin C Face Wash

    SAVON DORON

    Brightening Clay Vitamin C Face Wash

    Sale price $13.99Regular price $16.99 Save 17%
  9. Cooling Japanese Peppermint Body Soap

    JUNSUHADA

    Cooling Japanese Peppermint Body Soap

    Sale price $20.99Regular price $21.99 Save 4%
  10. Restorative Acid & Heat Damage Hair Oil

    Truest by S FREE

    Restorative Acid & Heat Damage Hair Oil

    Sale price $20.99Regular price $24.99 Save 16%

Your ritual

Three steps, morning or night.

A simple Japanese routine. Pick your time of day and add all three in one tap.

Morning ritual products by a hinoki bath

  1. Step 1, cleanse

    Clarifying Uji Matcha Pore Cleansing Gel

    Melts makeup and dullness

    $28.99

  2. Step 2, glow

    Brightening Vitamin C Cream Mist Spray

    Serum and cream in one spray

    $32.99

  3. Step 3, breathe

    Calming Goshinboku Aroma Mist

    Forest calm for body and room

    $31.99

Feel it first

Textures you can almost touch

A closer look at what goes on your skin.

Anni Ankola, founder and CEO of Spyra and Mr USA 2025, in a red suit
Anni Ankola on stage in Japan, his name on the big screen behind him
Judge at Mrs. Universe Japan 2026
Anni Ankola on stage in Japan in a traditional hakama
On stage in Japan

Meet the founder

Anni Ankola

Founder and CEO, Spyra Beauty

A Silicon Valley data scientist turned beauty founder. Anni tests every product on his own skin before it reaches you, and he is on a mission to bring the best of Japan to the world.

  • Mr USA 2025And a judge at Mrs. Universe Japan 2026.
  • Founded Spyra in 2022Started as a beauty app that reached 80,000 users.
  • His own skin firstNo product goes live until he and real people try it.
  • Japan to the worldJapanese beauty, now in 7 countries and counting.
The mission is simple: bring the best of Japan to the world. And we're just getting started.
Anni Ankola, Founder and CEO
Read his full story @anni.ankola

Meet the team

The people who verify it first

Three people stand behind every product on Spyra. Turn a card to hear from them.

  • Anni Ankola

    Anni Ankola

    Founder and CEO

  • Melissa Kayser

    Melissa Kayser

    Beauty Director

  • Claudia Hurtado

    Claudia Hurtado

    Creative Media Manager

Meet the whole team

Real people, real moments

Tested by real people

Our community tries every product first, at events, salons and pageants.

  • Three friends laughing with Spyra products
  • A customer holding a Spyra cream jar
  • A customer applying a serum to her lashes
  • The Spyra team and guests at the pink heart wall
  • A customer showing the Spyra app
  • A customer and her dog with a Spyra lip product
  • Pageant contestants holding Spyra products
  • A customer holding two Spyra products
  • A customer selfie with glowing skin
  • The Spyra community at an event
  • Creators doing makeup at a Spyra event
  • Guests in gowns at a Spyra event
  • Pageant queens with Spyra in Japan
  • Spyra team at an event in a pink room
  • Spyra team at a car event in Japan
  • Makeup artists getting ready with Spyra
  • Friends at a Spyra pop-up
  • Beauty Camp group in Japan

As seen at

  • Miss Universe Bahamas
  • Mr Friendship International
  • Regency International
  • Mr International Japan
  • Mrs Universe Japan
  • Mr America Global

What our customers say

Said by real customers

4.9 from 4,500+ reviews

Shop by brand

Japan's most loved makers

Hand-picked one by one. Tap a brand to see everything we carry from it.

More Japanese makers we work with

  • S FREE
  • Loshi
  • B:Ample
  • Doublly
  • Biyougeneki
  • Citruspa
  • Dot Bye
  • Latte Botanical
  • EXOREPAIR

@spyrabeauty

Our community, on camera

Real routines, filmed by our community. Tap a video for sound.

Questions, answered

Good to know

The things people ask us most. Can't find your answer? We're one message away.

Have another question? Contact us

Yes. Every product is made in Japan and sourced directly from Japanese makers like Cosmetex Roland. We hand-pick each one, and our community tests it before it reaches your shelf.

Take our 60-second skin quiz. Five quick questions and we match you with the formula your skin is asking for. Or start with a simple three-step ritual: cleanse, glow, then lock it in.

Every product page lists the full ingredients. If your skin is sensitive, try a little on your inner arm first and wait 24 hours. Not sure which one to pick? Message us and we'll help.

Yes, on selected products. Pick a delivery every 1, 2 or 3 months on the product page and save 10% on each order.

Free US shipping on orders over $70, and US orders usually arrive within about a week. Rates and times for Australia, Colombia and Botswana are shown at checkout.

Before a product goes live, real people, at events, salons and in our community, try it and tell us honestly if it works. Only the ones they love make the cut.

If a product isn't right for you, unused items in their original packaging can be returned. See our full refund policy for the details, or message us and we'll help.